Page 60 - flipbook-ubp-IR

INTRODUCTION
ABOUT US MANAGEMENT APPROACH
The Lemonade Stand
When life throws sour lemons at us, our answer lies in swiftly mobilising resources, adjusting our strategy and finding the right solutions to make good lemonade out of it. Sometimes, this calls for a temporary pause on certain strategic goals or key projects; however, the learnings we derive from it are invaluable for getting all other projects and goals back on track . This ability to transform adversity into opportunity is what we call our LEMONADE STAND, which gears us to be better prepared for the future.
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UBP INTEGRATED REPORT 2022