Page 58 - flipbook-ubp-IR

INTRODUCTION ABOUT US MANAGEMENT APPROACH
SUMMARISING OUR STRATEGIC PERFORMANCE
Drymix
Espace Maison
The business model, processes and organisational structure were reviewed to enable Espace Maison to be better geared to face future challenges.
The digitalisation of our product database for our e-commerce platform progressed well and has almost been completed.
With regard to our retail outlets, Geoffroy’s factory shop was relocated to better serve the B2B market and showcase the Groups’ products. The expansion of our Tamarin and Forbach outlets, including the redesign of the shops layout for an improved customer experience, is planned for the coming financial year.
Pillars
www.drymix.mu
Pillars
A new shift system aimed at maximising the machine utilisation rate is currently under trial for a three-month period. If successful, this new shift system will need to be discussed and agreed upon with our trade union prior to implementation.
A designated Senior HR Officer assisted in structuring our departments and promptly attended to HR matters, thereby increasing the overall efficiency of the company.
We hired a new ISO-certified consultant to structure and re-organise the quality processes for our laboratory, following which all employees received training on the new streamlined procedures.
We reviewed the positioning of our brand, with a complete revamp of the product categories and packaging. Two major advertising campaigns were launched to increase our product and brand visibility. In addition, our salesforce was restructured to enhance our responsiveness to competition and capture market share.
In line with the above, we also reviewed our distribution channels.
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UBP INTEGRATED REPORT 2022